Yes, marketers are great CEO’s in the making. The level of success is dependent on the understanding of the complexity of the job and the steps that needs to be taken to get to the top.
Marketing is one of the most challenging, interesting and rewarding jobs!
The needs and attitude towards marketing is different from various perspectives; firstly the practitioner, who has taken the brunt of it, tasted the successes or licked their wounds, the practitioner’s boss, the CEO who calls the shots and the marketing consultant who brings a second opinion.
Let me speak from the vantage point of someone who has played all three roles. Firstly practicing marketing as the Marketing Director of Keells Foods & Keels Super and Pizza Hut in Sri Lanka. Secondly, in the capacity of the Managing Partner of Sensei Middle East and South Asia and the Chief Executive Officer of Rahimafrooz Superstores Ltd. Bangladesh. Finally, providing, strategy, marketing and leadership consultancy for companies in over 20 countries as a Management Consultant of Sensei International.