Sri Lanka’s future is in good hands! This is the feeling I had as soon as I walked into the ballroom of Colombo’s Galadari Hotel on the 17th of March 2012. This feeling became stronger as the day went by to see the enthusiasm with which the 270 CIM students participating in the conference absorbed the wisdom dished out by the 4 Chartered Marketers of the Chartered Institute of Marketing [CIM] who had reached the top in organizations and the panel discussion that followed.
Deepal Sooriyaarachchi who spoke first outlined what it takes to be a ‘Future Proof Marketer’. He talked about the importance of knowing your strengths and improvement areas and making sure that marketing is the right profession for you. Then he went on to talk about the importance of knowing your job, profession and the company well so that you can market your products with confidence. Managing your career with the 4 essential steps of learning, mastering, managing and leading was highlighted as one of the essential requirements. Knowing your team was highlighted as essential for success as it is vital to have good team work for success. To top it up it was important to know your market and the world we operate in. While all of these aspects were important, I felt the key message was the need to have a firm set of ‘values’ and live by them remembering that we are human and we need to add value to humanity all the time.
Ranjan De Silva 