It is a generally known perception that selling is a dishonest job as sales people only try to sell a product to a customer, even if the product is not needed by the customer and at any cost to the customer. Most sales books and sales training introduces sales ‘tactics’ that help sales people to ‘sell’ at any cost.
On the other hand it is a known fact that everyone is a salesman from the little child to the grandfather, from the housewife to the corporate executive, from film star to sportsman and from the politician to the priest. They all sell ideas, they sell their value, they sell all the time.
So does it mean everyone is dishonest? The answer is a clear ‘NO’. In fact my belief is that we don’t sell, we help people to buy. We don’t sell, we provide information for people to make the right decision, we don’t sell, we help others become more successful.
It is with attitude in mind that I decided to title my second book [an improved new edit of the first book]; A better way to sell – Mastery of Sales through Mastery of Self. Click here for more details of the book.