How Marketers can Add Value to the Organisation

marketing blog
Source: http://www.networkintellect.com

Organisations consist of people who are varied. People come from varied cultures, mindsets, beliefs, philosophies, and background. This diversity creates varied dynamics of interactions. Therefore it is unlikely that there are two similar organisations on this planet. Therefore there is no standard formula or right answer or wrong answers. Therefore the best I can do is to provide the clay for you to create a pot that can hold the value you can add to organisations that suits your reality and your aspirations using your creativity and your knowledge.

Why do you need to add value to organisations? I had learnt somewhere in my journey of life that the more you give the more you get. This concept became true to me as I tested it. The more I gave to others the more I received. The more time and I focus I gave my studies the better results I received. The more value I gave my existing clients the more new clients I received. The more knowledge I gave , especially free of any fees, the more knowledge I gained.

Continue reading “How Marketers can Add Value to the Organisation”

How credible are you?

One of the most valuable assets of a leader is personal credibility. Credibility is a perception and we are perceived as credible by our habits. A habit is formed when behaviours are repeated over a period of time.

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Image credits: http://www.warriorforum.com

Here is an opportunity for you to do a self-assessment of your credibility. Given below is a list of 8 credibility habits and a brief explanation of each. In order to know your current level of credibility, read each value and mark a score from 1 to 5 [Poor to Excellent] in front of each habit. You could also give this list to your team members and ask them to rate you to see the difference between your self-assessment and the perception of others.

 

 

  1. Show Up On Time: Rating: ____

Questions to ponder: Do I do things on time. Do I arrive at meetings on time? Am totally present, emotionally, mentally and spiritually in addition to just my physical self.

  1. Do What You Say: Rating: ____

Questions to ponder: Do I make promises I can definitely keep even under pressure? Do I keep the promises I make? Do I under promise and over deliver? Continue reading “How credible are you?”