How Marketers can Add Value to the Organisation

marketing blog
Source: http://www.networkintellect.com

Organisations consist of people who are varied. People come from varied cultures, mindsets, beliefs, philosophies, and background. This diversity creates varied dynamics of interactions. Therefore it is unlikely that there are two similar organisations on this planet. Therefore there is no standard formula or right answer or wrong answers. Therefore the best I can do is to provide the clay for you to create a pot that can hold the value you can add to organisations that suits your reality and your aspirations using your creativity and your knowledge.

Why do you need to add value to organisations? I had learnt somewhere in my journey of life that the more you give the more you get. This concept became true to me as I tested it. The more I gave to others the more I received. The more time and I focus I gave my studies the better results I received. The more value I gave my existing clients the more new clients I received. The more knowledge I gave , especially free of any fees, the more knowledge I gained.

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Marketers are great CEO’s in the making!

Yes, marketers are great CEO’s in the making. The level of success is dependent on the understanding of the complexity of the job and the steps that needs to be taken to get to the top.

Marketing is one of the most challenging, interesting and rewarding jobs!

The needs and attitude towards marketing is different from various perspectives; firstly the practitioner, who has taken the brunt of it, tasted the successes or licked their wounds, the practitioner’s boss, the CEO who calls the shots and the marketing consultant who brings a second opinion.

Let me speak from the vantage point of someone who has played all three roles. Firstly practicing marketing as the Marketing Director of Keells Foods & Keels Super and Pizza Hut in Sri Lanka. Secondly, in the capacity of the Managing Partner of Sensei Middle East and South Asia and the Chief Executive Officer of Rahimafrooz Superstores Ltd. Bangladesh. Finally, providing, strategy, marketing and leadership consultancy for companies in over 20 countries as a Management Consultant of Sensei International.

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