Tag: Marketing

How Marketers can Add Value to the Organisation

On By Natasha (De Silva) PalansuriyaIn Business, Communications, Conference learnings, Leadership, Marketing, Personal Excellence, Relationships1 Comment
marketing blog
Source: http://www.networkintellect.com

Organisations consist of people who are varied. People come from varied cultures, mindsets, beliefs, philosophies, and background. This diversity creates varied dynamics of interactions. Therefore it is unlikely that there are two similar organisations on this planet. Therefore there is no standard formula or right answer or wrong answers. Therefore the best I can do is to provide the clay for you to create a pot that can hold the value you can add to organisations that suits your reality and your aspirations using your creativity and your knowledge.

Why do you need to add value to organisations? I had learnt somewhere in my journey of life that the more you give the more you get. This concept became true to me as I tested it. The more I gave to others the more I received. The more time and I focus I gave my studies the better results I received. The more value I gave my existing clients the more new clients I received. The more knowledge I gave , especially free of any fees, the more knowledge I gained.

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If selling is a dishonest job and if everyone is a salesman, then is everyone dishonest?

On By Ranjan De SilvaIn Marketing, Personal Excellence, Relationships, Retail, Sales, Spiritual3 Comments

A Better Way to Sell Book CoverYes this is an interesting dilemma!

It is a generally known perception that selling is a dishonest job as sales people only try to sell a product to a customer, even if the product is not needed by the customer and at any cost to the customer. Most sales books and sales training introduces sales ‘tactics’ that help sales people to ‘sell’ at any cost.

On the other hand it is a known fact that everyone is a salesman from the little child to the grandfather, from the housewife to the corporate executive, from film star to sportsman and from the politician to the priest. They all sell ideas, they sell their value, they sell all the time.

So does it mean everyone is dishonest? The answer is a clear ‘NO’. In fact my belief is that we don’t sell, we help people to buy. We don’t sell, we provide information for people to make the right decision, we don’t sell, we help others become more successful.

It is with attitude in mind that I decided to title my second book [an improved new edit of the first book]; A better way to sell – Mastery of Sales through Mastery of Self. Click here for more details of the book.

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Making of a Marketer!

On By Ranjan De SilvaIn Conference learnings, Leadership, Marketing, Personal Excellence1 Comment
Great Marketers in the Making. Click image for more pictures of the conference

Sri Lanka’s future is in good hands! This is the feeling I had as soon as I walked into the ballroom of Colombo’s Galadari Hotel on the 17th of March 2012. This feeling became stronger as the day went by to see the enthusiasm with which the 270 CIM students participating in the conference absorbed the wisdom dished out by the 4 Chartered Marketers of the Chartered Institute of Marketing [CIM] who had reached the top in organizations and the panel discussion that followed.

Deepal Sooriyaarachchi who spoke first outlined what it takes to be a ‘Future Proof Marketer’. He talked about the importance of knowing your strengths and improvement areas and making sure that marketing is the right profession for you. Then he went on to talk about the importance of knowing your job, profession and the company well so that you can market your products with confidence. Managing your career with the 4 essential steps of learning, mastering, managing and leading was highlighted as one of the essential requirements. Knowing your team was highlighted as essential for success as it is vital to have good team work for success.  To top it up it was important to know your market and the world we operate in. While all of these aspects were important, I felt the key message was the need to have a firm set of ‘values’ and live by them remembering that we are human and we need to add value to humanity all the time.

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Asian Retail – Changing Life Styles

On By Ranjan De SilvaIn Conference learnings, Marketing, Retail5 Comments

I first attended the Asia Retail Congress in February 2011 where I had the privilege of accompanying the Managing Director of Rahimafrooz Superstores Bangladesh, the operators of the Agora Supermarket Chain to receive the retail excellence award.

I was delighted to be invited to be in the advisory panel of the Asia Retail congress 2012 and to be a speaker as I had lots to share from my experience of making Agora a winning supermarket chain during the last 31 months as the Chief Executive Officer [CEO] of Rahimafrooz Superstores.

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Marketers are great CEO’s in the making!

On By Ranjan De SilvaIn Leadership, Marketing, Personal Excellence, Team Excellence2 Comments

Yes, marketers are great CEO’s in the making. The level of success is dependent on the understanding of the complexity of the job and the steps that needs to be taken to get to the top.

Marketing is one of the most challenging, interesting and rewarding jobs!

The needs and attitude towards marketing is different from various perspectives; firstly the practitioner, who has taken the brunt of it, tasted the successes or licked their wounds, the practitioner’s boss, the CEO who calls the shots and the marketing consultant who brings a second opinion.

Let me speak from the vantage point of someone who has played all three roles. Firstly practicing marketing as the Marketing Director of Keells Foods & Keels Super and Pizza Hut in Sri Lanka. Secondly, in the capacity of the Managing Partner of Sensei Middle East and South Asia and the Chief Executive Officer of Rahimafrooz Superstores Ltd. Bangladesh. Finally, providing, strategy, marketing and leadership consultancy for companies in over 20 countries as a Management Consultant of Sensei International.

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