Living our Dream Purposefully – Purpose of Living – Part 30

NAFLIA 2019 Presentation (Click here to Download Powerpoint)

NAFLIA 2019 Presentation (Click here to download PDF)

Click on the above link for the presentation related to the keynote speech to be given by me at NAFLIA 2019. Conference participants are invited to download the presentation and use it to follow the keynote speech. 

life-insurance advisors
Image Credits: farrisinsadvisors.com

This blog is written in service of life-Insurance Advisors in Sri Lanka, specifically the members attending NAFLIA 2019, the National Forum for Life Insurance Advisors scheduled for the 2ndof September. My attempt is to articulate the key messages of the keynote speech that will be delivered by me.  

As I was reflecting on the topic for the annual conference, ‘Assuring Tomorrow Dream Today’. The questions that come up are, what is the action we need to take today to assure our dream of tomorrow? How do we know the action we choose to take today will assure our dream tomorrow? I realised this is a very complex question and that there is no standard answer to this as the action to be taken depends of the world each person lives in. What I mean by the ‘world’ is the immediate world of each person starting with him/herself, family, friends, organisations they belong to, organisations and people they interact with etc. The answer is personal.

As I reflected on this, it dawned to me that most personal aspect, which is unique to each living being. is their purpose in this world.  Living our life purposefully today would be a path to assuring the dream we have for tomorrow. Therefore, this blog post is concerned with helping life-insurance advisors to figure out their dream of tomorrow and what it means to live their life purposefully as explored in the next two paragraphs respectively.  

Tomorrow’s dream is a very abstract concept and very subjective. The dream can range from being peaceful by learning to live a life of non-attachment to material aspects in one extreme and amassing material possessions that provides a luxurious life on the other extreme. It could range from giving to getting, from being to becoming. While I personally dream of a life of being non-attached and experiencing happiness from giving, each person needs to articulate what their dream is. I personally prefer to hold it lightly  – rather than having specific dreams – and to allow God or the higher powers or the universal energy system to decide how such dreams are articulated and manifested.  Again, the choice is personal.

This blog series has examined the notion of purposeful living from various perspectives. While those interested in this notion can deep dive into the various posts in this blog, those interested in discovering what their purpose might be, could find some ideas in the blog post; A Glimpse of our Purpose;  once a glimpse of the purpose is seen, it becomes easier to live purposefully. Ideas about how to live purposefully can be seen in the blog post: Building ourselves to be fit for purpose. I believe that purposeful living is the steps we take daily to build ourselves to be fit to be of service to this world, using our natural and learnt talent that makes us feel alive and being of service to the concerns we have about our world.    

While this is an evolving notion in my mind, I do not claim this is the right answer and I am open to other opinions. However, I believe this notion can be a good starting point in giving some food for thought for life-insurance advisors to live their life purposefully today, as a path to assuring the dream they have for tomorrow. It is interesting that these professionals use the word ‘advisors’ instead of ‘sales persons’. This shows their intention of positioning this profession in a manner that overcomes the negative image that ‘selling’ has acquired due to the crafty, cleaver and devious nature of some sales people. This idea is also discussed in my last blog post; Is Selling a Purposeful Profession?.

Selling is a noble profession, if it is conducted in an authentic manner based on solid values. In such cases selling becomes an act of love and generosity. While ‘love’ is such a complex notion, I believe that love is the act of extending ourselves for the growth of others and ourselves, even when it is inconvenient to us. Therefore, the responsibility of ‘sales professionals’ is to advise, guide, and educate customers with the intention of helping them make the best choices that helps improve the quality of their life. Improving in the quality of life involves growing spiritually, mentally, emotionally, physically, financially, ecologically, socially and in temperament. Therefore, selling is an act of love as it helps customers grow in these important areas. It is also an act of generosity because it involves giving of their time, opinions, knowledge, care and advise unconditionally. It could also go to the extent of letting the customer know that a competitor product better suits their need, even at the expense of losing a sale. Yes, the sale may be lost, but the loyalty gained cannot be compared to the financial loss of losing the sale.

What does living purposefully mean to a ‘life-insurance’ advisor? Since being purposeful is concerned with being of service to this world, let examine how these professionals are of service to people. They serve families by offering a form of saving that could result in a lump sum payment to the insurer on maturity or to the family due to an unforeseen situation.  This improves the quality of life due to peace of mind, education, harmony in families, health care expenses, etc. that their service provides. However, it is important to conduct this profession with a set of noble values such as authenticity, transparency, flexibility, patience, care, empathy etc. for them to be truly purposeful. Living in this manner helps accumulate positive energy, which attracts opportunities to serve and to gain the required wherewithal to build a life that can help live their dream of tomorrow.

The question I was attempting to answer in this blog was; how can insurance advisors assure tomorrows dream by living purposefully today? The exploration in this writing shows that life insurances advisors are well placed to live purposefully and if they choose to conduct their lives and profession in this manner, it will help them assure the dream they articulate for tomorrow.

The way this question impacts different life-insurance advisors are different, given their mind-set, role and various other aspects of life. I recommend that you reflect on the steps you can take to use this experience to make sense of your purpose and help others in your life make sense of their purpose, with the intention of living a better life to make this world a better place.

My blog post of the last five months addressed the impact of violence, religion, politics, sports and the sales profession on the lives of people and how to makes sense of various world events from the frame of purposefulness. We continue to explore purposefulness, this time in relation to life-insurances advisors.

This new phase in this series on ‘purposefulness’, which I started eight months ago, is dedicated to address living issues and struggles related to purposeful living. I hope this short blog post inspires you to find ways of making sense and dealing with experiences and struggles you encounter in trying to live purposefully.

 I wish you purposeful living!