In the previous article, we explored what purposeful organisational leadership means and why it matters. In this post, we focus on how leaders can intentionally develop purposeful organisational leadership, turning purpose from a statement into a lived reality across the organisation.
Start with Leadership Commitment
“I hold the view that leaders are better able to contribute to the flourishing of life if their actions are guided by a deeper sense of purpose” (De Silva, 2024, p.6). Therefore, purposeful organisational leadership needs to begin at the top. Senior leaders must embrace the organisation’s purpose as a guiding principle for decisions and behaviours. This commitment is not symbolic; it requires courage to prioritise purpose even when short-term pressures tempt compromise.
Make the Organisational Purpose Your Guiding Light
The starting point for developing purposeful organisational leadership is a clear purpose statement. This is not a marketing slogan; it is the organisation’s reason for being and its unique contribution to the flourishing of life. From this foundation, leaders can craft a mission statement that defines how the purpose will be delivered and set Big Hairy Audacious Goals (BHAGs) to drive long-term success.
In the previous articles, we explored the first two branches of purposeful leadership: self and people. In this post, we turn to the third and final branch, purposeful organisations. If purposeful leadership begins with the individual and extends to teams, its ultimate expression is in organisations that are guided by purpose rather than vision.
Beyond Vision: Why Purpose Matters
Traditional organisations often define themselves through vision statements, aspirations of what they want to become. While visions can inspire, they are frequently inward-looking, focused on growth, dominance, or profitability.
Purposeful organisations, by contrast, start with a deeper question: Why do we exist? The answer is not about market share or shareholder value; it is about contribution to the flourishing of life. “Flourishing workplaces require the re-creation of organisations to give life to a truly postmodern era of collaboration in order to facilitate organisations to flourish on this planet for future generations” (De Silva, 2024).
Purpose is not an add-on, like corporate social responsibility (CSR). It is not a department or a project. It is the organising principle of the entire enterprise. Every policy, process, and decisions flow from the purpose. Every role is designed to serve it. Every strategy is evaluated against it. Purpose becomes the compass that guides the organisation through daily decisions, complexities and change.
In the previous article, we explored how leaders can intentionally develop purposeful people leadership, an approach that transforms teams and organisations by aligning individual purpose with collective contribution.
While this aspiration is noble and deeply impactful, it is not without its complexities. In this post, we examine the challenges, paradoxes, and tensions that arise when we choose to lead people purposefully.
Cognitive Aspects
One of the first complexities arises from how people cognitively make sense of the notion of purposefulness. The concept of “purpose” is often misunderstood or conflated with goals. While goals are specific outcomes we strive to achieve, purpose is the deeper reason behind those goals, the “why” that gives them meaning. This distinction is not always clear, and many team members may struggle to grasp its relevance. Some may view purposefulness as abstract or philosophical, disconnected from the practical realities of work.
Moreover, individuals interpret purpose through the lens of their own experiences, beliefs, and values. What feels purposeful to one person may seem irrelevant or even threatening to another. Leaders must navigate these differences with sensitivity, helping people explore and articulate their own understanding of purpose without imposing a singular definition. This requires patience, dialogue, and a willingness to embrace ambiguity.
In the previous article, we explored the concept of purposeful people leadership and its importance. In this post, we delve into how leaders can intentionally develop purposeful people leadership, an approach that transforms teams and organisations by aligning individual purpose with collective contribution.
Purposeful people leadership begins with the leader’s own sense of purpose. When leaders connect their role to their higher purpose, they begin to see their primary responsibility not just as managing tasks, but as developing their team members, purposefully. This shift in perspective changes everything. The team is no longer a means to an end; it becomes the very reason for leadership. The leader’s purpose expands to include helping team members discover their own purpose and align it with meaningful roles.
This development process starts with purposeful conversations. Leaders engage with team members to understand their aspirations, strengths, struggles, concerns about their world and values they aspire to live by. They help individuals reflect on their personal purpose, articulate a purpose statement and explore how it can be expressed through their work. When people are placed in roles that resonate with their purpose, they flourish. Their contribution becomes authentic, passionate, and sustainable.
Purposeful leadership extends beyond the self. Once the leader becomes purposeful, the natural next step is to help others, team members, and teams become purposeful. This is not a directive process but a deeply human one, rooted in example, empathy, and engagement. In this article, we explore the second branch of purposeful leadership: leading people purposefully.
Purposefulness in people is transformative. It improves their personal lives, relationships, health, and peace of mind, and this inevitably enhances their effectiveness and contribution at work. The workplace becomes more than a place of transaction; it becomes a space of meaning. Families benefit too, as individuals carry their sense of purpose home, influencing their roles as parents, partners, and community members.
I have experienced this transformation personally. At the age of 27, I had climbed the corporate ladder rapidly to become a director of two subsidiaries of John Keells Holdings, Sri Lanka’s leading conglomerate. At the time, I was driven by ambition and the goal of professional success. I worked long hours, including weekends, and neglected many aspects of my life. I was overweight, frequently ill and hospitalised, disconnected from my young family, absent from church, and unaware of the importance of developing and empowering my team. I had no sense of purpose, only a relentless pursuit of achievement.
Everything changed when I discovered the notion of purposefulness and wrote the draft of my first purpose statement. I began going to the gym, spending quality time with my family, returning to church, reading, cutting excessive costs, investing the savings, and cultivating emotional maturity through meditation. This personal transformation awakened a desire to help my team grow. I began teaching them about purposefulness and supporting their development. As a result, my quality of life and work improved significantly. It was no longer a choice between work and life; it became a commitment to both work and life, harmoniously.
My doctoral research reinforces this understanding. As I wrote in my thesis:
“My research suggests that being purposeful helps understand life from a more holistic and altruistic manner, leads one to conduct life with decent human values, helps make choices beneficial to the flourishing of life, improves caring for the well-being of family and self, and choosing vocations which are aligned with an evolving life-purpose. Adjusting one’s lifestyle in this manner takes courage, determination, and self-discipline. However, persisting with such an aspiration leads to an improvement in the quality of life, generating happiness which, in turn, encourages persisting in being purposeful.” (De Silva, 2024)
I invite you to reflect on how you are leading people. Are you helping them become purposeful? Are you creating conditions for their flourishing? If not, what needs to change?
You may explore literature from my blog http://www.ranjandesilva.blog, my website http://www.ranjandesilva.com, and other sources. Speak with your trusted advisor. We will further explore the notion of purposeful leadership and methods of transformation in the upcoming blog posts.
In the next article of this series, we will explore how to develop purposeful people leadership, how leaders can intentionally cultivate purposefulness in others through structured development, coaching, and empowerment.
References
De Silva, R. L. G. (2024). Living Purposefully: An Inquiry into the Life of a Leadership Development Practitioner. (Doctoral dissertation, Hult Ashridge).
In the last post, we explored how to develop purposeful self-leadership by articulating a purpose statement and taking small, meaningful steps to live in alignment with it. While this process is deeply enriching, it is not without its challenges. In this post, we explore the complexities of attempting to enact purposeful self-leadership in our lives (De Silva, 2024).
Understanding the Notion of Self-Leadership
The idea of self-leadership is inspiring. It suggests that we can take charge of our lives, lead ourselves with clarity and conviction, and live in alignment with our purpose. However, understanding this notion deeply can be complex. Many mix purpose with goals when in fact it is not. A goal becomes more meaningful when it is based on a purpose. It requires us to accept responsibility for our thoughts, emotions, and actions—something that can feel both empowering and intimidating. The concept may seem abstract or idealistic, especially when life feels uncertain or overwhelming.
We explored the notion of Purposeful Self-leadership in the last post, part 3 of this series titled ‘Start with the Self’. Today we explore how to develop Purposeful Self-Leadership and in the next post, we can explore the complexities of such an aspiration. In the first two articles of this series, we explored the two key concepts of purposeful leadership: purposefulness and leadership, and the three branches of purposeful leadership: self, people, and organisations.
Developing Purposeful Self-Leadership starts with articulating a purpose statement depicting our sense of purpose at the current stage of life. The first version of the purpose statement is only a glimpse of our purpose as finding purpose is a lifelong journey. However, having a sense of purpose begins the quest and gives us the drive and desire to be purposeful. Being purposeful improves our clarity about our life purposes and helps us fine-tune our purpose statement, leading to us being more purposeful. This cyclical process not only improves our sense of purpose and purposefulness but also attracts abundance to succeed in vocations aligned with our life purpose, gives us happiness and peace of mind (De Silva, 2024).
Purposeful leadership starts with the purposefulness of the individual holding the leadership role. How can a purposeless individual help people and organisations to be purposeful? I am not claiming that all leaders are purposeful self-leaders. Many are not, and as a result, the people and businesses are not purposeful. In this article, we explore the notion of purposeful self-leadership. Given the need to keep these articles short, we will explore how to develop purposeful self-leadership and the complexities of such an aspiration in subsequent articles. In the first two articles of this series, we explored the two keywords of the concept of purposeful leadership: purposefulness and leadership and the three branches of purposeful leadership: self, people and organisations.
A useful question to ask at the outset is what is purposefulness and how do we know we are purposeful?
In the first article of this series, published last month, we explored the two keywords of the concept of purposeful leadership: purposefulness and leadership. As I mentioned earlier, I allow the series to unfold as in the process of finding purposefulness. Being purposeful means creating a positive impact on the people and environment one encounters (De Silva, 2024). As I reflected on this series, the idea of writing about the three branches of purposeful leadership emerged.
I use the metaphor of ‘branches’ rather than categories, boxes, or containers because I see the three core areas of purposeful leadership growing in unison, but at different speeds and proportions, much like the branches of a tree. The bigger branches grow stronger but perhaps more slowly, while the smaller branches grow faster but are not as strong. However, all branches, big or small, have a purpose in the growth of the tree.
